The War on Drugs is Coming to an End
And is creating one of the greatest investment opportunities of a generation.
$360B+
(Estimated size of illicit drug market.)
It’s already happening. Everywhere the war is ending.
And it’s why we started Safe Supply. To help build the post-war on drugs world and capitalise on an incredible opportunity.

The Landscape
Safe Supply in British Columbia
The Canadian Province of British Columbia has become the most progressive jurisdiction in the world bringing an end to the drug war.
Inititives inlclude:
Investing over $1B in 2023 to combat the toxic drug supply
Drug-checking services
Overdose prevention and supervised consumption sites
Prescribed safer supply
This is creating a
$3.2B
per year opportunity in British Columbia
for safely supplied cocaine.
Renewed Interest in the Coca Plant
The coca plant (excluding cocaine) is experiencing renewed interest from both the nutraceutical and pharmaceutical industries.
Therapeutic applications of coca leaf include:
• Energy
• Digestion
• High in protein and vitamins
• Weight loss
• Carbohydrate metabolism
• Pain management
Addressable
markets (per year):
$50B
Energy drinks
$275B
functional foods
$382B
pharmaceuticals
Responding to the Fentanyl Overdose Crisis
1.22M Americans have died from the opioid epidemic in the last decade.
74K Americans died from fentanyl-related overdoses in 2022
While fentanyl test strips were once considered “drug paraphernalia” and illegal in the US, they are now legal in a majority of US states
Globally, the fentanyl test strip market is expected to grow to
$12.64B
per year
by 2030 and
$6.77B
per year by 2027 in the US alone.